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Short-Term vs. Long-Term Rentals: Which Strategy Wins in 2025?

May 27, 20257 min readGrowth
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Income comparison

Short-term rentals (STRs) typically generate 2–3x the gross revenue of long-term rentals. A unit renting for $1,500/month long-term might earn $3,000–$4,500/month on Airbnb. But gross revenue isn't net income.

STRs have higher expenses: cleaning ($50–$150/turnover), supplies, platform fees (3% host fee + guest service fee), higher utilities, and more frequent maintenance. Net income is often only 20–40% higher than long-term, not 200%.

Workload comparison

Long-term rentals are low-touch after move-in. A good tenant pays rent and rarely contacts you. STRs are high-touch: guest communication, check-in/check-out coordination, cleaning scheduling, restocking supplies, and handling reviews.

The workload scales with turnover. A unit with 15 bookings per month requires 15x the communication of a long-term tenant. Unless you hire a co-host or property manager, STRs become a part-time job.

Regulatory risk

STRs face increasing regulation. Many cities now require:

  • Short-term rental licenses ($100–$500/year)
  • Occupancy taxes (5–15% of revenue, collected from guests)
  • Primary residence requirements (must live in the property part-time)
  • Maximum rental days per year (30–180 days in some cities)
  • HOA restrictions (many condo buildings ban STRs entirely)

When to choose short-term

STRs make sense when:

  • The property is in a tourist or business travel destination.
  • You can handle the operational workload or hire a co-host.
  • Local regulations are favorable (no primary residence requirement, no day limits).
  • You need flexible access to the property for personal use.
  • You can absorb income volatility (seasonality, economic downturns).

When to choose long-term

Long-term rentals make sense when:

  • You want predictable, stable monthly income.
  • You prefer low-touch management.
  • Local STR regulations are restrictive or uncertain.
  • You're financing the property and lenders require long-term lease income.
  • You value tenant relationships and community stability over maximum revenue.
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